2014年12月17日星期三

2014's best-selling luxury market's first super-leather shoes

The world's leading research institutions, Bain & Company's latest forecast, in 2015 the global luxury market sales in the current exchange rate will have a 5% increase, the growth rate of 2014 luxury sales growth was flat, while the United States and Japan will be the most important sales market for luxury pulling power.

This year's best-selling Replica Luxury Shoes market

2014 annual sales of shoes is the best single product, accounting for more than 10% of the total sales of luxury goods.

It is worth noting that Bain research shows that network marketing is currently the fastest growing luxury retail channels, up 28% compared to the same period last year. 2014 annual sales of Replica Shoes is the best single product, accounting for more than 10% of the total sales of luxury goods.

Bain said that sales of shoes for the first time in 2014 than leather, footwear sales growth of 8% growth rate exceeding 4% of handbags.

Luxury retail market, slow growth since 2011, mainly due to the Chinese anti-corruption and the impact of economic weakness in Europe. While the Middle East conflict exacerbated the luxury industry concerns, Ukrainian crisis also impact the demand for the luxury market.

Chinese luxury goods expert Zhou Ting said that in 2013 the Chinese people to spend money on luxury goods amounted to about $ 102 billion, bought 47 percent of the world's luxury goods, but only 27.45% in domestic consumption.

Bain noted that according to the current exchange rate, the only luxury goods sales growth in 2014 to 1% in mainland China, Greater China, including Taiwan, Hong Kong and Macao, including, in 2014 luxury sales growth of 2%, while the this data in 2013 was 7%.

Zhou Ting analysis, now China's middle class is no longer blindly follow the luxury of buying more and have their own ideas, plus some luxury brands opened a lot of stores, making their own mystique and attraction force is significantly reduced.

"Diversification and personalization is now the main trend of China's luxury consumption, more consumers began to focus on cost-effective, which is never before seen the phenomenon." Zhou Ting said surging news, upgrades and changes in consumer psychology is one reason for the slow growth of luxury brands in China. "

没有评论:

发表评论