This year's best-selling luxury shoe market, for the first time over leather

Ball-known research institutions Bain & Company's latest forecast, in 2015 the global luxury market sales in the current exchange rate will have a 5% growth, this growth rate with 2014 luxury sales growth was flat, while the US and Japan will be the most important sales market for luxury pulling power.

2014 best-selling luxury market shoes

Notably, Bain research shows that network marketing is currently the fastest growing luxury retail channels, an increase of 28% compared to the same period last year. 2014 annual sales of shoes is the best single product, accounting for more than 10% of the total sales of luxury goods.

Bain said that sales of shoes in 2014 for the first time exceeded leather goods, footwear sales growth of 8% over the growth rate of 4% of the handbag industry.

Luxury retail market slow growth since 2011, mainly due to the impact of China's anti-corruption and economic weakness in Europe. Meanwhile the Middle East conflict exacerbated the luxury industry fears that Ukraine crisis also impact demand for the luxury market.

Chinese luxury goods expert Zhou Ting said that in 2013 the amount of Chinese people spend on luxury goods amounted to about $ 102 billion, bought 47 percent of the world's luxury goods, but domestic consumption accounted for only 27.45%.

Bain noted that according to the current exchange rate, the only 2014 luxury sales growth of 1% in mainland China, Greater China, including Taiwan, Hong Kong and Macao regions, including, in 2014's luxury sales growth of 2%, while in 2013 this figure was 7%.

Zhou Ting analysts say, now China's middle class is no longer blindly follow the purchase of luxury goods, more and more have their own ideas, plus some luxury brands to open too many stores, making their own mystique and attraction a significant reduction in the force. Of course, the Chinese have a lot of imitation brand manufacturers, many customers will choose the cheaper Replica Luxury Shoes.

"Diversification and personalization is now the main trend of China's luxury consumption, more consumers began to focus on cost-effective, it has never before seen the phenomenon." Zhou Ting surging news that consumer psychology is to upgrade and change one reason for the slow growth of the luxury brand sales in China. "